4 Major Lessons That Will Change The Way You Do Business

As we’re approaching the end of the year and I did my yearly reflection, I realised how much I’ve changed my business approach. In this blog, I’m sharing the major insights I had that improved my business approach. My intention? Provide you with 4 major lessons that will change the way you do business!

A little look behind the scenes

In the beginning of my entrepreneurial journey I was extremely driven and excited to start working for myself. I felt my purpose was to create courses and programmes. I had lots of teaching experience and knew my ideas would help people grow. At that time, I thought that my ideas and experience were all that counted. But little did I know…

I dove straight into creating my products; lined out the curriculum and designed learning materials. I was convinced it was going to be a huge success, but when I launched them, no one signed up.

My problem was that I started from scratch and only then found out that I had no idea what it takes to build a business or simply sell services. I realised that being a teacher isn’t the same as being a business owner and my transition started.

From teacher to business owner

I invested in business education and started working with a coach. She taught that to successfully sell my programmes I needed a community. That our clients go through phases before they’re ready to buy. That these phases help you understand their needs and help you create products they’re actually waiting for. There I learned what happens behind the scenes. From building a website, sales pages, email marketing, to creating a content plan that educates, informs, engages and entertains your future students. All this happened in 2019-2020. So, these learnings weren’t new for me this year. In the last four years, they brought me lots of success and allowed me to live, work and travel on my terms. However, I felt that to scale, grow and evolve, something about my strategies needed to change.

Your business starts with you, not with your product!

In my year reflection last year, I shared that I suffered from burnout. This was due to a combination of things, but the core of it all was that wasn’t fully true to myself. In my role as a business owner it meant I followed other people’s approaches and copied the marketing techniques that worked for them. I blindly trusted their strategies would work for me too and overworked myself, keeping up with trends and trying to apply them to my business.

I looked at my core values and realised I wasn’t being true to them either. Out of scarcity, FOMO, and an ego of pleasing and overachieving, I lost touch with my authenticity. Authenticity as a business owner to me means knowing who you are and honouring where you’re at. But most of all trusting yourself, being yourself, and embracing all your unique qualities. To unite these qualities with your values and desires and let those things determine the way you do business. To listen to intuition and not let fear or lack of knowledge, skill and experience hold you back. But also, honour where you’re at and that learnings never stops. To take responsibility and invest in education and development to fulfil your purpose.

So, that’s why I did. I reflected on what worked and didn’t. Reviewed my schedule and set clearer boundaries. I dedicated time to analyse my strategies and decided to throw out everything that no longer served me to make room for a fresh slate.

All of this resulted in major changes at Enga Unite:

I onboarded new team members to help me with community management, social media, and tasks behind the scenes so that I have more time and energy to spend on thing that most need my attention.
I turned the live programmes into self-paced courses and modules so that I have more time to spend with my students.
I invested in more business coaching to elevate my expertise, feel supported and receive feedback from my coach.
I prioritised collaborations to share my journey, grow our community and stay inspired.
I upgraded the product suite and launched many new programmes to help you teach yoga in English and build an international career and not be dependent on the live programmes only.
And I travelled more, because I know that by the beach I feel most energised, grounded and aligned.

These changes is what bring me here today. I want to prevent you from diving all in without structure and clarity. And share my major business insights so that you don’t blindly copy what other people do and what seems to work from them. But instead, build your business on your terms, and experience more freedom and fulfilment from day one!